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BUSINESS ADMINISTRATION - 
BUSINESS PSYCHOLOGY

About the programme 
Language: English (See language requirements)  | Place of study: Aarhus  |  Commencement: August / September

Introduction

The MSc in Business Administration - Business Psychology is fundamentally a business administration programme enriched with strong psychological components. Building on the solid foundation of business knowledge from your bachelor’s degree, this programme offers a specialised focus on the intersection of business and psychology. You will develop an interdisciplinary skill set that integrates management, economics, and psychology, preparing you to address the critical challenges in HR and organisational development. Companies and organisations are actively seeking graduates with this unique combination of skills, recognising the significant impact of human behaviour on performance, decision-making, and workplace well-being.

Deep Psychological Understanding of Modern Business

In today’s highly competitive and continuously evolving business environment, organisations face complex challenges that require collaboration across diverse skill sets, functions, and organisations. With team-based work and digital workplaces now the norm, and responsibilities increasingly delegated, businesses must continuously adapt to significant changes. In this context, a profound understanding of human behaviour and psychology is essential for sustaining performance, promoting employee health and well-being, driving effective organisational change, and ensuring clear communication both internally and externally.  Additionally, organisations must design strategies to alter behaviour, anticipate the consequences of delegated responsibilities, and adapt to dynamic environments.

Programme Structure and Progression

The MSc in Business Administration – Business Psychology provides you with the theoretical knowledge and practical skills to address the challenges of modern businesses. Each semester builds upon the previous one, integrating psychology into business administration to prepare you for real-world challenges:

  • 1st semester: You will establish a strong theoretical foundation with three prerequisite courses: Judgment and Decision-Making, Organisational Theory, and Workplace Psychology. These courses provide essential concepts and frameworks needed to understand the psychological dynamics within business settings.
  • 2nd semester: You will focus on applying and expanding your foundational knowledge through three interrelated courses: Business Psychology Methods, Organisational Interventions, and Communication Psychology. These courses deepen your understanding of business psychology while emphasising the practical application of its principles.
  • 3rd semester: You can choose elective courses within your specific area of interest. Options include elective courses at Aarhus BSS, Aarhus Summer University, or partner universities abroad. You can also gain hands-on experience through project-based internship programmes in Denmark or abroad.
  • 4th semester: You will dedicate this final semester to your master’s thesis, allowing you to explore a topic of your choice within business psychology, creating a distinct platform on which to build your future career.

Industry Collaboration and Networking

Developed in collaboration with industry representatives, the MSc in Business Administration - Business Psychology ensures that you meet the future needs of the job market. Companies are actively engaged in the programme, offering guest lectures, case studies, and company visits. This collaboration not only keeps the curriculum relevant but also provides you with real-world insights and networking opportunities, enhancing your employability upon graduation.

Career Opportunities

There is a growing need for professionals who combine deep psychological insights with strong business acumen across various industries. The interdisciplinary focus of the programme prepares you to address organisational challenges, from enhancing employee performance and well-being to managing transformative change and strategic decision-making.

As a graduate of MSc in Business Administration – Business Psychology you can fulfil various roles within HR and beyond, including:

  • HR Specialist: Roles in recruitment, talent acquisition, diversity, equity, and inclusion initiatives, and promoting employee health and well-being.
  • People Development Partner: Engaging in team development, leadership development and talent facilitation.
  • Organisational Development Consultant: Designing and implementing organisational interventions.
  • Talent Development Specialist: Creating leadership development programmes, graduate schemes, and training initiatives.
  • Management or Strategy Consultant: Advising leaders on the behavioural and psychological implications of strategic decisions.
  • Sustainability and Communication Specialist: Overseeing projects that intersect psychology, sustainability, and stakeholder engagement.   

Testimonials

Stay tuned for upcoming testimonials from our current students, graduates, and future employers, who will share their experiences with the programme.

Business Administration - Business Psychology Lise from Lego Group and Martin from CAND explains why there is a need for graduates from this degree programme.

Admission requirements

In this section you can learn more about the admission requirements relevant to the master's degree programme in Business Administration - Business Psychology. Depending on your educational background and your qualifications, there are different ways to meet the admission requirements: 

1. International and other qualifications


This section is relevant for you, if you have: 

  • a Bachelor's degree or equivalent from an institution outside of Denmark or
  • a Bachelor's degree or equivalent from a Danish institution, which does not ensure you a 'Legal right of admission´ or 'Direct admission'.

The two sections listed below are relevant only for students with a bachelor's degree from a Danish institution: 

2. Legal right of admission
3. Direct admission


Below you will also be able to learn more about language requirements and find out whether or not this master's degree programme has a limited intake. 


1. International and other qualifications

If you have an international educational background, you must meet both the general admission requirement and the specific admission requirements: 

General admission requirement

You must have a bachelor's degree or equivalent that is comparable to a Danish bachelor's degree in both level and duration (180 ECTS). 

For more information about how your bachelor's degree is assessed, please see the national database

Specific admission requirements

If you meet the general admission requirement, the university will continue on to assess whether or not you meet the specific admission requirements. 

You can be admitted to the master's programme if the university assesses that your education has a level, scope, and content that corresponds to the academic requirements specified below. 

Subject area Number of ECTS

Methods (IT and statistics must be covered)

15

Marketing

7,5

Finance 

7,5
Accounting 7,5
Organisation- and Leadership Theory 7,5
Microeconomics og Macroeconomics (both subjects must be included) 10
Additional ECTS points within the above-mentioned areas 25
Bachelor’s project 10
Total 90

We cannot assess in advance whether your specific degree will meet the above requirements. Therefore, we recommend that you apply for the programme if you believe that you meet the academic requirements. In this regard, it is a good idea to compare your degree with the programmes that provide direct admission.

2. Legal right of admission

The following Bachelor's degree programme(s) from Aarhus University entitles you to an offer of admission to the Master's degree programme in Business Administration - Business Psychology: 

  • Bachelor's degree programme in Business Administration from Aarhus University  

Please note that you must apply for admission to the Master's degree programme within three years of completing your Bachelor's degree programme. 

Learn more about Legal right of admission.

3. Direct admission

Certain Bachelor's degree programmes from Aarhus University and various other Danish Universities have been determined to meet the admission requirements to this Master's degree programme in Business Administration - Business Psychology:

  • Bachelor's degree programme in Business Administration with supplementary subject from Aarhus University 
  • Bachelor's degree programme in Economics and Business Administration, (HA – generel Erhvervsøkonomi) from the curriculum 2017 onwards, from Aarhus University* 
  • Bachelor's degree programme in Economics and Business Administration, (HA – generel Erhvervsøkonomi from either Copenhagen Business School, University of Southern Denmark, Aalborg University or Roskilde University*


*Please note that if your BSc in Economics and Business Administration from Aarhus University or another Danish educational institution was completed before the year 2010, it will be assessed in connection with the processing of your application whether you meet the admission requirements described in the section "Admission with other education". 

Download appendix for your application

You must fill in this appendix and upload it to the application portal. The appendix helps the Admission Board to assess your application.
Download appendix


Limited intake and selection criteria

This master's degree programme has a limited intake. 

Because of the limited intake all qualified applicants will be prioritised according to a set of selection critieria (see below). 

Meeting the admission requirements does not automatically ensure your offer of admission. Only if you have a specific bachelor's degree from Aarhus University with a so-called 'legal right of admission' will you be guarenteed an offer of admission to this master's degree programme.


Selection criteria

If there are more qualified applicants than available student places, the selection will be based on the following criteria (each criterion counts for 1/3): 

  1. Grades from the qualifying degree 

  2. Grades achieved in relevant subject fields:

    • Management and organisational theory 

    • Methods 

Please note that grades achieved after the application deadline are not included in the grade point average (GPA). 

  1. Relevant subject fields (measured in ECTS). In this assessment, ECTS credits that are a part of the admission requirements described under ‘Other qualifying degrees’ are not included.  

    • Management and organisational theory 

    • Methods

* The relevant subject fields are evaluated based on the following point system: 1 point per additional ECTS within the relevant field. You can earn a maximum of 15 points in this criterion. Example: If you have 10 ECTS in a relevant field where the requirement is 7.5 ECTS, you will receive 2.5 points.

English language requirements

In order to be admitted to this programme you must meet the university's english language requirements

Students with bachelor's degree from Aarhus University with a so-called 'Legal right of admission' are exempt from the English language requirement. 

Assesment of qualifications

Unfortunately, Aarhus University is not able to assess your qualifications beforehand. In order for your qualifications to be assessed you must apply for admission. To learn more, please go to Assessment of your qualifications


Programme structure

Academic regulations

 


The degree programme consists of two semesters in the first year which cover the compulsory courses in the programme specialisation and two semesters in the last year which are reserved for the student's own specialisation.

In the third semester you can choose elective courses within your areas of interest. The courses can either be taken at Aarhus BSS during the semester, at the Summer University or at one of our more than 300 partner universities abroad. You can also participate in project-based internship programmes either in Denmark or abroad.

The fourth semester is devoted to the final thesis. You may choose the topic of the thesis freely and so get a chance to concentrate on and specialise in a specific field of interest. The thesis may be written in collaboration with another student or it may be the result of your individual effort. 

Student life

Learning in an International Context

At Aarhus BSS, we conduct research at the highest academic level.

All researchers employed are engaged in research projects covering a wide range of different subjects and focusing on knowledge and skills considered essential for professional business activities in the global marketplace. All faculty have both research and teaching responsibilities, which means that our teaching is continually based on the latest research results.

Aarhus BSS is very internationally oriented. The broad scope of our research activities and educational programmes enable us to attract researchers, teachers, and students from all over the world, and this creates an international environment for research and learning in which academic views are exchanged, experiences are gathered and friendships are formed.

Aarhus University is a leading university in Denmark in building student exchange opportunities. The university encourages all students to spend time studying abroad. Every year, more than 700 students from Aarhus BSS go abroad to participate in exchange programmes around the world at our more than 300 partner universities. About the same number of students from all over the world come to participate in the exchange programme in Aarhus, and this contributes to a truly international learning atmosphere.

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Career

There is a growing need for professionals who combine deep psychological insights with strong business acumen across various industries. The interdisciplinary focus of the programme prepares you to address organisational challenges, from enhancing employee performance and well-being to managing transformative change and strategic decision-making.

As a graduate of MSc in Business Administration – Business Psychology you can fulfil various roles within HR and beyond, including:

  • HR Specialist: Roles in recruitment, talent acquisition, diversity, equity, and inclusion initiatives, and promoting employee health and well-being.
  • People Development Partner: Engaging in team development, leadership development and talent facilitation.
  • Organisational Development Consultant: Designing and implementing organisational interventions.
  • Talent Development Specialist: Creating leadership development programmes, graduate schemes, and training initiatives.
  • Management or Strategy Consultant: Advising leaders on the behavioural and psychological implications of strategic decisions.
  • Sustainability and Communication Specialist: Overseeing projects that intersect psychology, sustainability, and stakeholder engagement.