Master's Degree Programme
| About the programme Language: English (See language requirements) | Place of study: Aarhus | Commencement: August / September (no winter intake) |
The MSc in Commercial and Retail Management is based on the growing challenges faced by the consumer goods industry, and has been developed in close collaboration with prominent actors from the industry.
The degree programme prepares the student for a career in HQ functions of the consumer goods industry. It provides the student with an understanding of the industry’s specific challenges, which paves the way for a faster climb up the career ladder.
The students will acquire qualifications in areas such as retail strategy and innovation, consumer behaviour, supplier-relations and business negotiations, pricing, performance management as well as category, stock and brand management.
Today, traditional retail trade is supplemented with e-commerce and various hybrids, and more and more communication takes place on social media. Companies must therefore be able to handle an omni-channel situation where a number of different sales and communication channels must be optimised in relation to each other. In addition, the ability to handle big data is becoming increasingly important in the consumer goods industry. This has led to changes in the relationship between supplier and retailer. The supplier must increasingly consider the entire value chain right through to the consumer, while the retailer must structure its supplier relations with an eye for how to create value for the consumer.
The traditional division of the B2B and B2C markets is thus developing towards a much-needed B2B2C mindset. The degree programme reflects this B2B2C mindset since the courses Supplier- relations and business negotiations and Consumer behaviour in a retail setting cover the entire value chain from supplier to consumer. Furthermore, the students will acquire competences within areas that have a particular focus on the consumer goods industry such as retail strategy and innovation, pricing, performance and margin management as well as category, stock and brand management. Digital transformation and the use of big data will play a prominent role in the programme and will recur in many courses.
The degree programme has been developed in collaboration with prominent actors in the consumer goods industry. These are gathered in a founding partners group consisting of Salling Group, Arla, Bestseller, Danish Crown, MLDK, KFI, Jysk and Rema 1000. The companies play an important role in the degree programme and its courses through guest lectures, internships and Master's theses collaborations. They also offer a number of relevant student jobs. Internships at the above-mentioned companies are an important part of the programme. Students are encouraged to complete an internship, and the participating companies guarantee a significant number of internship positions.
The degree programme prepares the students for a career in various HQ functions in the consumer goods industry. Based on the value chain approach, the students will be able to undertake many functions in either the supply or retail link of the value chain, especially within the consumer goods industry; from category manager or procurement manager to key account manager.
In this section you can learn more about the admission requirements relevant to the master's degree programme in Commercial and Retail Management. Depending on your educational background and your qualifications, there are different ways to meet the admission requirements:
This section is relevant for you, if you have:
The two sections listed below are relevant only for students with a bachelor's degree from a Danish institution:
Below you will also be able to learn more about language requirements and find out whether or not this master's degree programme has a limited intake.
If you have an international educational background, you must meet both the general admission requirement and the specific admission requirements:
You must have a bachelor's degree or equivalent that is comparable to a Danish bachelor's degree in both level and duration (180 ECTS).
For more information about how your bachelor's degree is assessed, please see the national database.
If you meet the general admission requirement, the university will continue on to assess whether or not you meet the specific admission requirements.
You can be admitted to the master's programme if the university assesses that your education has a level, scope, and content that corresponds to the academic requirements specified below.
| Subject area | Number of ECTS |
Methods The following subject areas must be covered:
| 15 |
| Marketing | 7,5 |
| Finance | 7,5 |
| Accounting | 7,5 |
| Organisation and leadership theory | 7,5 |
| Microeconomics | 5 |
| Operations management | 5 |
| Additional ECTS points within the abovementioned areas | 20 |
| Bachelor’s project | 10 |
| Total | 85 |
| Applicants with a Bachelor’s degree in Business Administration and Commercial Law (HA (jur.)) with commencement of study September 2014 or later from Aarhus University must have passed a total of 10 ECTS within the business economics subjects below: |
|
Certain Professional Bachelor's degrees or similar covering specific subject areas from other Danish institutions have been determined to fullfill the admission requirements to this master's degree programme:
| Required subject areas – Professional Bachelor’s degree in Financial Management and Service from Business Academy Aarhus |
Industry specialisation in Accounting (“Programme specialisation subject A – external accounts” and “Study programme subject B – strategic accounting”) With the following electives:
|
Industry specialisation in Finansielle forretninger (this industry specialisation is only offered in Danish) With the following electives:
|
| Required subject areas - AP degree in Marketing Management in combination with a Professional Bachelor’s degree in International Sales and Marketing from Business Academy Aarhus | Number of ECTS |
BSS module (including Methods 5 ECTS, Finance 5 ECTS, and Operations Management 5 ECTS) | 15 |
For applicants who hold one of the abovementioned professional bachelor's degrees from another business academy, it will be assessed whether the electives correspond to abovementioned electives.
For applicants who hold another professional bachelor's degree, the degree will be assessed according to the requirements described in the section “International and other qualifications”.
We cannot assess in advance whether your specific degree will meet the above requirements. Therefore, we recommend that you apply for the programme if you believe that you meet the academic requirements. In this regard, it is a good idea to compare your degree with the programmes that provide direct admission.
The following Bachelor's degree programme(s) from Aarhus University entitles you to an offer of admission to the Master's degree programme in Commercial and Retail Management:
Bachelor's degree programme in Economics and Business Administration (HA)
Please note that you must apply for admission to the Master's degree programme within three years of completing your Bachelor's degree programme.
Learn more about Legal right of admission.
Certain Bachelor's degree programmes from Aarhus University and various other Danish Universities have been determined to meet the admission requirements to this Master's degree programme in Commercial and Retail Management:
* With a diploma older than 2010, your Bachelor’s degree will be assessed according to the specific admission requirements described under the section: “International and other qualifications”.
You must fill in this appendix and upload it to the application portal. The appendix helps the Admission Board to assess your application.
Download appendix
This master's degree programme has a limited intake.
Because of the limited intake all qualified applicants will be prioritised according to a set of selection critieria (see below).
Meeting the admission requirements does not automatically ensure your offer of admission. Only if you have a specific bachelor's degree from Aarhus University with a so-called 'legal right of admission' will you be guaranteed an offer of admission to this master's degree programme.
If there are more qualified applicants than available student places, the selection will be based on the following criteria (each criterion counts for 1/3):
Grades from the qualifying degree
Grades achieved in relevant subject fields:
Marketing
Methods
Relevant subject fields (measured in ECTS). In this assessment, ECTS credits that are a part of the admission requirements described under “International and other qualifications” are not included *.
Marketing
Methods
* The relevant subject fields are evaluated based on the following point system: 1 point per additional ECTS within the relevant field. You can earn a maximum of 15 points in this criterion. Example: If you have 10 ECTS in a relevant field where the requirement is 7.5 ECTS, you will receive 2.5 points.
Please note that grades achieved after the application deadline are not included in the assessment.
In order to be admitted to this programme you must meet the university's english language requirements.
Students with bachelor's degree from Aarhus University with a so-called 'Legal right of admission' are exempt from the English language requirement.
Unfortunately, Aarhus University is not able to assess your qualifications beforehand. In order for your qualifications to be assessed you must apply for admission. To learn more, please go to Assessment of your qualifications.
Below is an outline of the courses:
The degree programme consists of two semesters in the first year which cover the compulsory courses in the programme specialisation and two semesters in the last year which are reserved for the student's own specialisation.
In the first semester you follow the prerequisite courses that form the methodological and academic basis for the further study programme. The course “Introduction to Value Chain Management” will be completed with an exam in week 43.
In the second semester you follow the specialisation courses of the programme. The semester consists of two blocks of three courses. The first three courses will be ending with an exam before the Easter holidays.
In the third semester, you can choose elective courses within your areas of interest. The courses can be taken either at Aarhus BSS during the semester, at the AU Summer University or at one of our more than 300 partner universities abroad. You can also participate in internship programmes either in Denmark or abroad.
The fourth semester is devoted to the Master's thesis. You may freely choose the topic of the thesis and thereby get a chance to concentrate on and specialise in a specific field of interest. The thesis may be written in collaboration with another student or it may be the result of your individual effort. When the thesis has been submitted, it is defended before the academic advisor as well as an external examiner.
Starting from 2028, it is planned that the MSc in Economics and Business Administration (cand. merc.) will be offered as both a 1-year and a 2-year Master's degree programme.
If you have a legal right of admission to this programme because you have a specific bachelor's degree from Aarhus University, we expect that your right of admission will apply to the 1-year programme.
When we know more about the new structure, we will provide updates on this page.
At Aarhus BSS, we conduct research at the highest academic level.
All researchers employed are engaged in research projects covering a wide range of different subjects and focusing on knowledge and skills considered essential for professional business activities in the global marketplace. All faculty have both research and teaching responsibilities which means that our teaching is continually based on the latest research results.
Aarhus BSS is very internationally oriented. The broad scope of our research activities and educational programmes enable us to attract researchers, teachers, and students from all over the world, and this creates an international environment for research and learning in which academic views are exchanged, experiences are gathered and friendships are formed.
Aarhus University is a leading university in Denmark in building student exchange opportunities. The university encourages all students to spend time studying abroad. Every year, more than 700 students from Aarhus BSS go abroad to participate in exchange programmes around the world at our more than 300 partner universities. About the same number of students from all over the world come to participate in the exchange programme in Aarhus, and this contributes to a truly international learning atmosphere.
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The degree programme prepares the students for a career in various HQ functions in the consumer goods industry. The students’ understanding of the specific challenges of the industry paves the way for a faster climb up the career ladder. Based on the value chain approach, the students will be able to undertake many functions in either the supply or retail link of the supply chain, especially within the consumer goods industry; from category manager or procurement manager to key account manager.
We want to help our students find successful careers. Students can always contact our Career Services for advice and assistance with getting onto the Danish labour market. Check out our careers page to see the range of services we offer.
