| About the programme Language: English (See language requirements) | Place of study: Aarhus | Commencement: August / September |
The MSc in Business Administration - Business Psychology is fundamentally a business administration programme enriched with strong psychological components. Building on the solid foundation of business knowledge from your bachelor’s degree, this programme offers a specialised focus on the intersection of business and psychology. You will develop an interdisciplinary skill set that integrates management, economics, and psychology, preparing you to address the critical challenges in HR and organisational development. Companies and organisations are actively seeking graduates with this unique combination of skills, recognising the significant impact of human behaviour on performance, decision-making, and workplace well-being.
In today’s highly competitive and continuously evolving business environment, organisations face complex challenges that require collaboration across diverse skill sets, functions, and organisations. With team-based work and digital workplaces now the norm, and responsibilities increasingly delegated, businesses must continuously adapt to significant changes. In this context, a profound understanding of human behaviour and psychology is essential for sustaining performance, promoting employee health and well-being, driving effective organisational change, and ensuring clear communication both internally and externally. Additionally, organisations must design strategies to alter behaviour, anticipate the consequences of delegated responsibilities, and adapt to dynamic environments.
The Master’s degree in Business Psychology combines rigorous theoretical knowledge with practical skills to address the challenges of modern organisations. The progression of the programme ensures that you move from conceptual understanding to strategic application to prepare you for real-world challenges:
Developed in collaboration with industry representatives, the MSc in Business Administration - Business Psychology ensures that you meet the future needs of the job market. Companies are actively engaged in the programme, offering guest lectures, case studies, and company visits. This collaboration not only keeps the curriculum relevant but also provides you with real-world insights and networking opportunities, enhancing your employability upon graduation.
There is a growing need for professionals who combine deep psychological insights with strong business acumen across various industries. The interdisciplinary focus of the programme prepares you to address organisational challenges, from enhancing employee performance and well-being to managing transformative change and strategic decision-making.
As a graduate of the Business Psychology master’s programme you can fulfil various roles within HR, organisational development, and management consulting, including:
In this section you can learn more about the admission requirements relevant to the master's degree programme in Business Administration - Business Psychology. Depending on your educational background and your qualifications, there are different ways to meet the admission requirements:
This section is relevant for you, if you have:
The two sections listed below are relevant only for students with a bachelor's degree from a Danish institution:
Below you will also be able to learn more about language requirements and find out whether or not this master's degree programme has a limited intake.
If you have an international educational background, you must meet both the general admission requirement and the specific admission requirements:
You must have a bachelor's degree or equivalent that is comparable to a Danish bachelor's degree in both level and duration (180 ECTS).
For more information about how your bachelor's degree is assessed, please see the national database.
If you meet the general admission requirement, the university will continue on to assess whether or not you meet the specific admission requirements.
You can be admitted to the master's programme if the university assesses that your education has a level, scope, and content that corresponds to the academic requirements specified below.
| Subject area | Number of ECTS |
Methods (IT and statistics must be covered) | 15 |
Marketing | 7,5 |
Finance | 7,5 |
| Accounting | 7,5 |
| Organisation- and Leadership Theory | 7,5 |
| Microeconomics og Macroeconomics (both subjects must be included) | 10 |
| Additional ECTS points within the above-mentioned areas | 20 |
| Bachelor’s project | 10 |
| Total | 85 |
We cannot assess in advance whether your specific degree will meet the above requirements. Therefore, we recommend that you apply for the programme if you believe that you meet the academic requirements. In this regard, it is a good idea to compare your degree with the programmes that provide direct admission.
The following Bachelor's degree programme(s) from Aarhus University entitles you to an offer of admission to the Master's degree programme in Business Administration - Business Psychology:
Bachelor's degree programme in Business Administration from Aarhus University
Please note that you must apply for admission to the Master's degree programme within three years of completing your Bachelor's degree programme.
Learn more about Legal right of admission.
Certain Bachelor's degree programmes from Aarhus University and various other Danish Universities have been determined to meet the admission requirements to this Master's degree programme in Business Administration - Business Psychology:
*Please note that if your BSc in Economics and Business Administration from Aarhus University or another Danish educational institution was completed before the year 2010, it will be assessed in connection with the processing of your application whether you meet the admission requirements described in the section "Admission with other education".
You must fill in this appendix and upload it to the application portal. The appendix helps the Admission Board to assess your application.
Download appendix
This master's degree programme has a limited intake.
Because of the limited intake all qualified applicants will be prioritised according to a set of selection critieria (see below).
Meeting the admission requirements does not automatically ensure your offer of admission. Only if you have a specific bachelor's degree from Aarhus University with a so-called 'legal right of admission' will you be guaranteed an offer of admission to this master's degree programme.
If there are more qualified applicants than available student places, the selection will be based on the following criteria (each criterion counts for 1/3):
Grades from the qualifying degree
Grades achieved in relevant subject fields:
Management and organisational theory
Methods
Relevant subject fields (measured in ECTS). In this assessment, ECTS credits that are a part of the admission requirements described under ‘Other qualifying degrees’ are not included.
Management and organisational theory
Methods
* The relevant subject fields are evaluated based on the following point system: 1 point per additional ECTS within the relevant field. You can earn a maximum of 15 points in this criterion. Example: If you have 10 ECTS in a relevant field where the requirement is 7.5 ECTS, you will receive 2.5 points.
Please note that grades achieved after the application deadline are not included in the assessment.
In order to be admitted to this programme you must meet the university's english language requirements.
Students with bachelor's degree from Aarhus University with a so-called 'Legal right of admission' are exempt from the English language requirement.
Unfortunately, Aarhus University is not able to assess your qualifications beforehand. In order for your qualifications to be assessed you must apply for admission. To learn more, please go to Assessment of your qualifications.
The degree programme consists of two semesters in the first year which cover the compulsory courses in the programme specialisation and two semesters in the last year which are reserved for the student's own specialisation.
In the third semester you can choose elective courses within your areas of interest. The courses can either be taken at Aarhus BSS during the semester, at the Summer University or at one of our more than 300 partner universities abroad. You can also participate in project-based internship programmes either in Denmark or abroad.
The fourth semester is devoted to the final thesis. You may choose the topic of the thesis freely and so get a chance to concentrate on and specialise in a specific field of interest. The thesis may be written in collaboration with another student or it may be the result of your individual effort.
At Aarhus BSS, we conduct research at the highest academic level.
All researchers employed are engaged in research projects covering a wide range of different subjects and focusing on knowledge and skills considered essential for professional business activities in the global marketplace. All faculty have both research and teaching responsibilities, which means that our teaching is continually based on the latest research results.
Aarhus BSS is very internationally oriented. The broad scope of our research activities and educational programmes enable us to attract researchers, teachers, and students from all over the world, and this creates an international environment for research and learning in which academic views are exchanged, experiences are gathered and friendships are formed.
Aarhus University is a leading university in Denmark in building student exchange opportunities. The university encourages all students to spend time studying abroad. Every year, more than 700 students from Aarhus BSS go abroad to participate in exchange programmes around the world at our more than 300 partner universities. About the same number of students from all over the world come to participate in the exchange programme in Aarhus, and this contributes to a truly international learning atmosphere.
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“Business Psychology stands out as the only programme that integrates deep psychological insights with a solid business understanding. In my role as a Learning Specialist, this unique combination enables me to design people development initiatives that balance employee motivation with the organisation’s strategic goals. This profile gives me the sense that I can make a real difference in modern workplaces.”
Marie Frandsen, Learning Specialist, Danske Commodities
"The Master’s programme in Business Psychology has provided me with a strong foundation in both organisational understanding and human behavior. It is a unique combination of psychology and business insight, which I draw on to foster collaboration and drive strategic change processes in my daily work. It is a program that connects people and business in a meaningful way."
Marika Skov, Project Manager, Strategy & Omnichannel, Salling Group
"The master’s programme in Business Psychology has given me a broad understanding of human behavior in organisations and the communication that ties it all together. I have learned to analyse complex issues across stakeholders and to see multiple perspectives, which provides me with a distinctive approach to tackling challenges. As a team leader for drivers at Arla, my foremost task is to move people forward so that they feel both motivated and safe during times of change. Historically, drivers have felt at the bottom of the hierarchy, and my education equips me with the tools to understand their reactions, listen beyond the surface, and tailor my communication so that we can engage in constructive dialogue—even on difficult topics.The program enables me to understand underlying intentions and adapt communication to the situation, which strengthens collaboration and prevents conflicts."
Sarah Svendgaard, Team Manager, Arla Foods
"My degree in Business Psychology has given me a strong and broad foundation that I use every day as an external organisational consultant. With courses that translate easily into the real world, it has broadened my perspective and equipped me with tools to bridge the gap between theory and practice. The unique combination of management, economics, and psychology enables me to navigate complex organisational dynamics while also understanding the people within these organisations – their thoughts, needs, and behavioral patterns."
Katrine Evelyn Amby-Bech, Organisationskonsulent, UKON
"Through my Master’s degree in Business Administration – Business Psychology, I have gained a deep understanding of how psychological mechanisms drive decision-making, communication, and organisational behavior in business contexts. The interdisciplinary learning from management, economics, and psychology has provided me with strong analytical skills, which I actively apply in my work today when designing meaningful organisational change processes. It is precisely this interdisciplinary learning and combination that made the programme so appealing to me—and something I would not have been able to gain through any other degree. I give my warmest recommendations for the program, both because the courses themselves are highly engaging, the knowledge is directly applicable in the business world, and the teaching is truly inspiring!"
Louise Grosen, Specialist, Learning & Development, People & Culture, Salling Group
"The Master’s degree in Business Psychology has given me the knowledge and tools to view problems from a different perspective. It truly combines the economic, management, and psychological dimensions, enabling you to integrate all three when addressing real-world challenges. In my daily work within Talent Acquisition and recruitment, I especially draw on my knowledge on decision-making, personality profiles, and workplace psychology in general."
Lisbeth Nørgaard Mogensen, Talent Acquisition Consultant, Arla Foods
There is a growing need for professionals who combine deep psychological insights with strong business acumen across various industries. The interdisciplinary focus of the programme prepares you to address organisational challenges, from enhancing employee performance and well-being to managing transformative change and strategic decision-making.
As a graduate of the Business Psychology master’s programme you can fulfil various roles within HR, organisational development, and management consulting, including:
"The combination of business understanding and a human-centred perspective is highly relevant and unique, particularly in areas like performance, well-being, and talent development. Graduates with a Business Psychology profile are uniquely suited for roles in leadership development, group dynamics, and organisational psychology. Their ability to integrate business understanding with human perspectives sets them apart."
Sidsel Andersen Risager, Director, Head of People Partnering & Development, Danske Commodities
“This programme’s psychological and business dimensions are increasingly relevant in navigating matrix organisations and creating environments that foster both collaboration and well-being. A Business Psychology graduate can thrive in many roles, from Talent Attraction to Sustainability & Communication, always bringing a strong understanding of the business’s human and psychological aspects”.
Ida Skaarup Madelung, Senior People & Culture Business Partner, Salling Group
"The understanding of business psychology aligns perfectly with the HR Business Partner role. Anticipating reactions, understanding behaviours, and advising top management during decision-making processes are crucial skills.”
Christian Jørgensen, HR Senior Manager, HR Partner, Danish Crown
